To celebrate the launch of Bvlgari Allegra Chill & Sole, Bvlgari and FIVE Zurich transformed the Bvlgari Pool into an immersive Mediterranean summer destination. Drawing inspiration from coastal landscapes, shimmering water reflections, citrus gardens, and Italian resort culture, the visual identity was designed to capture the fragrance’s vibrant and sun-soaked character across every touchpoint of the seasonal pop-up experience.
Director of Design: Hedeya Ashraf
Art direction & Design: Daria Volina
Illustrations: Luana Miotelli
